Wednesday, June 8, 2011

DESIGN outside the box

Although my main interest lies with print design, I do, from time to time, get caught up with a piece of architecture. Generally speaking, I don't really understand the push to design buildings in a fantastical way for the sake of being fantastical. It seems an awful waste of money and resources to make a building into an arbitrary shape for the sake of making something that doesn't relate to anything around it.

I suppose I understand that the monotony of modern cityscapes is probably the reason many of us suffer from perpetual depression... But it seems like the building needs to have a function or a reason in order for me to truely appreciate its fantasticalness. Perhaps its just that, not coming from an architectural or spacial design background, the functionality or purpose isn't apparent, but I fear that many times the reason for building something out of place is purely for the self-importance of the architect or commissioner to leave their mark as being different.

The Ted talk shown here was referred to me by a coworker during one of our long commute-discussions. Although being stuck in the car for 4 hours every work day is a huge drag and can be a sacrifice in terms of work-life balance on those days, the opportunity to share experiences, stories, reflections on the day or other events and just basically working through ideas is invaluable. You learn about so many little tidbits of life and get new perspectives on seemingly unsolvable problems.

Yesterday we were talking about everything from marketing strategies and of tragedies of Groupon to the definition of prostitution and somehow this Ted talk came up. It profiles a company who's sole purpose is to think outside the box. But the results are by no means arbitrary or purely aesthetic, they truly take into account the idea of the human experience and although still fanciful and fantastical, can be distilled down to the very essence of an experience.

Who knew seeds are so... British?

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